A well designed, user-friendly website is the foundation for a highly visible online presence. Designed to capture your ideal market segment, your company's website is the most important part of solidifying your business as a leader in the equestrian marketplace. All web marketing programs center around this focal point where products are sold, initial contact is made and visitors are converted into clients. Let's have a discussion about our strategic approach to equine web design.
At Equine Marketing Success™ we understand that the look and feel of your website is very important but we also know that the best looking website will not sell a single product or service if nobody can find it. In our offices we don’t talk about websites, rather, we discuss the goals of specific pages, how those pages will interact with a consumer, push a product, and how search engines will view that page. Search engines don’t rank websites, they rank web pages and each page carries the potential to rank high, make a sale, and deliver valuable content to targeted visitors. Each page of a web site needs to be looked at as its own entity with unique goals and requirements needed to convert visitors into clients.
Most of our clients approach us disappointed with their current web site and ask us to jam keywords into it, convince Google that it should rank it for specific words, and expect it to magically do things it was never designed for. Most of these equestrian businesses have invested a lot of time and money into their site only to be left with a pretty site that does not do anything to grow their business.
We understand the equestrian market and our design and marketing teams create long term solutions for gaining targeted traffic and building a site to grow your business.
Contact Equine Marketing Success today to inquire about the value of your company website and how we can transform your online web presence into a successful sales tool.